A simple step that will make selling to people 10x easier

A lot of people, especially when starting out, ask: Will this business model work?

Can I easily sell my XYZ product/service to potential clients?

So, I am going to point out one big mistake that many business owners make, which makes selling 100× harder. 

And how to solve this issue and get infinitely more clients.

The Overarching Problem

Let's say you want to sell a migraine prevention course.

The course is designed to help people prevent migraines.

Now, here is the problem…

People wouldn't actually buy this course.

Why?

Because people don't care about migraine prevention when they don't have a migraine in the first place.

This is one example where if you don't present a problem in your customer's mind, you'll find it nearly impossible to sell anything.

And a lot of people actually sell products like this.

They say, "This product doesn't really solve a problem."

But… if people understood how important this is,then they would definitely buy it.

This causes other problems as well…

Now, if you don't actually offer a product that can solve someone's problem, it's extremely hard to sell the product.

And unintentionally, you annoy the people you are trying to sell to.

Because they don't see your product as something that would help them.

Don't create a product or service that people must desire before purchasing.

How can we fix this and make selling a breeze?

Now,Let's get back to the Migraine Programme.

Instead of saying this course is designed for people not to get migraines, you can say ‘’This course will help you solve your migraines forever, guaranteed’’.

Now we provide a solution to an actual problem.

Because many people struggle with chronic migraines, they would gladly want this issue fixed.

All you need to do is find a problem that people have and then show them a solution.

Business owners want more clients, overweight people want to lose weight, skinny people want to gain muscle.

So when trying to sell something, ask yourself:

1. Is there a customer base?

2. Is there an actual problem that people are trying to solve?

3. Does your customer see it as an actual problem?

Let’s actually give them a great reason to buy .

People love to buy; they hate to be sold.

Stop selling prevention and features.

Start selling solutions and benefits. Customers will sell themselves.

Selling is much easier if you come from this angle.

Ask questions to find out what their problem is.

Tell them what your solution could do for them.

Ask if they want that.

So you can significantly boost your sales and attract more clients.

Try this method out and see if it aligns with what you are actually trying to sell. It sure beats using high pressure, manipulating people, twisting their arm, and getting stuck in endless discussions.

P.S.

If you have any questions about this topic or anything else, you can ask me at...