How to create an ad that will stand out from all of your competitors

If you want your business to be on top of the industry, you need marketing that cuts through the competition.

And this isn't easy; countless competitors exist.

Now, 99.99999% of businesses around you use the same marketing message as everyone else.

Real estate agents, restaurants, barbers, dentists—they all sound the same. It's the same headline, same text, same offer. It has been this way since dinosaurs roamed the Earth, and it will remain so for the next 1,000 years.

They talk about themselves, use fancy tactics, they think competing on price is the way…

And I don't blame them; they are doing a great job in their field. They likely run a good business that satisfies their customers.

Why does this happen so often?

The problem is that their time is flooded with business duties.

Business owners don't have time to focus on marketing.

So, they roughly mimic what their competitors do.

This means they don't stand out from the rest. They all have a similar amount of sales and leads.

And that’s the case for 99% of businesses.

Top Players

Now, there is that 1% that stands out from all of the competitors around them.

They are the ones taking in the most cash, they have the most clients, they bring in clients on demand, and they are running laps around other businesses that don't stand out.

So, what exactly are they doing differently?

They aren't spending more money than you. They aren't just lucky in the algorithm.

They are unique.

They examine what other businesses are doing, and they innovate. They find new things and test different approaches.They test multiple things

This isn't complicated

Many people, when they hear the word 'innovate,' think they should overcomplicate things and use more fancy words.

And that's simply not the case.

Most of the time, it's the other way around.

You make it clear to the audience that you understand them.

You understand their pain, their struggles, their desires, and their dreams.

For chiropractors, you can say something like, “Does your neck hurt?”

You notice that this is a simple headline, but it works. The prospect is experiencing this issue; this is what they want to fix. You focus on their problem.

This way you get their attention, and from there you let them know, “Look, I see your struggles, and I can help you fix that.”

So instead of talking about yourself like all the other businesses do, you want to focus on helping your audience, mentioning their pains, struggles, and desires.

This way, you will be in the top 1% that stands out from the crowd and generate significantly more clients than your competitors who simply copy each other.

So try this method of a unique selling proposition out. It might take some time for its effects to truly take hold, but once they do, it will be worth it.

P.S.

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